WHO WE ARE
Up to Us is a collective of Gen Z creators, makers, and community builders fixing some of the biggest issues facing our generation.
IN THE NEWS
IDENTIFY

We break down complex problems into their component parts and identify windows of opportunity to move the needle with Gen Z. That means thinking about issues like voting, public health, and climate change through the lens of what will drive action with our generation.

ANALYZE

Our work is informed by detailed research and polling data that’s national in breadth, but provides insight towards attitudes and preferences down to the county level. This data is the backbone of our strategies and programs.

PERSUADE

We tap into our deep network of partners, content creators, artists and celebrities to create persuasion campaigns informed by detailed data and backed by measurement - with the ultimate goal of driving positive, informed action.

WHAT WE DO:
WHAT THAT LOOKS LIKE:
PUBLIC HEALTH

With 31% of adults in the US still unvaccinated, and the Delta variant raging through the nation, we’re working to understand who can be persuaded to get the vaccine and finding new ways to get more shots in arms.

PAST WORK
WHO WE ARE
Up to Us is a collective of Gen Z creators, makers, and community builders fixing some of the biggest issues facing our generation.
IN THE NEWS
WHAT WE DO:
IDENTIFY

We break down complex problems into their component parts and identify windows of opportunity to move the needle with Gen Z. That means thinking about issues like voting, public health, and climate change through the lens of what will drive action with our generation.

ANALYZE

Our work is informed by detailed research and polling data that’s national in breadth, but provides insight towards attitudes and preferences down to the county level. This data is the backbone of our strategies and programs.

INSPIRE

We tap into our deep network of partners, content creators, artists and celebrities to create persuasion campaigns informed by detailed data and backed by measurement - with the ultimate goal of driving positive, informed action.

WHAT THAT LOOKS LIKE:
PUBLIC HEALTH

With 31% of adults in the US still unvaccinated, and the Delta variant raging through the nation, we’re working to understand who can be persuaded to get the vaccine and finding new ways to get more shots in arms.

PAST WORK